Services
Focused services for small businesses that want a website working for them around the clock
Website Design & Development
Your website is the first impression most customers get. If it looks outdated, loads slowly, or doesn’t work on mobile, they’re already gone. I build custom WordPress websites from the ground up — designed around your brand, built to perform, and easy for you to manage without a developer on call.
What’s Included
Custom WordPress theme design and development
Mobile-responsive layouts built for every screen size
Full Site Editing (FSE) and block editor development
Content migration from your existing site
Basic on-page SEO setup at launch
Training so you can manage your own content
Who It’s For
- Small businesses launching their first professional website
- Business owners whose current site no longer reflects the quality of their work
- Companies outgrowing a template-based site and ready for something custom
- Be sure to read through our frequently asked questions (below)
Brand & Logo Design
Before a customer reads a single word, they’ve already formed an impression. A professional brand identity builds trust instantly and gives your business something to grow into. I design logos and brand systems that are built to last, not just look good on launch day.
What’s Included
Logo design and brand mark development
Color palette and typography system
Brand style guide for consistent use across all channels
Print-ready and web-ready file delivery
Website design aligned to your brand identity
Who It’s For
- New businesses that need a brand identity before their site can be built
- Established businesses whose brand has never been formalized or feels dated
- Business owners who want their logo and website designed by the same hand for consistency
- Be sure to read through our frequently asked questions (below)
Website Performance
A slow website costs you customers and search rankings. Most small business sites have fixable problems that are quietly doing real damage — bloated images, unoptimized code, outdated plugins. I diagnose what’s actually slowing your site down and fix it, with measurable results.
What’s Included
Core Web Vitals audit and remediation
Image optimization and lazy loading
Caching and server response time improvements
Plugin audit and cleanup
Accessibility audit and WCAG compliance remediation
Before-and-after performance reporting
Who It’s For
- Business owners who know their site is slow but don’t know why
- Sites that have dropped in search rankings without an obvious reason
- Any business that wants to meet modern performance and accessibility standards
- Be sure to read through our frequently asked questions (below)
Business Automation & Integrations
If you’re copying form submissions into a spreadsheet, chasing down leads manually, or running your business out of your inbox, your website isn’t working hard enough. I connect your website to the tools you already use, so the busywork happens automatically.
What’s Included
Contact forms connected directly to your CRM
Booking and scheduling tools that sync automatically
Email and marketing platform integrations
Google Analytics 4 and conversion tracking setup
Third-party API integrations
Automated reporting and notification workflows
Who It’s For
- Business owners spending too much time on manual data entry between tools
- Companies whose website and CRM have never been properly connected
- Teams that want their website to generate leads, not just look good
- Be sure to read through our frequently asked questions (below)
WordPress Maintenance & Support
Your website needs attention after launch, not just before it. Plugins go out of date, security vulnerabilities emerge, and things break at inconvenient times. A maintenance plan keeps everything running quietly in the background, with a senior developer available when something needs hands-on attention.
What’s Included
Monthly plugin, theme, and core updates
Security monitoring and malware scanning
Uptime monitoring with rapid response
Regular backups with one-click restore
Priority bug fixes and troubleshooting
Consulting for in-house teams and agencies that need senior support
Who It’s For
- Business owners who want to stop thinking about their website and get back to running their business
- Companies that have been burned by a neglected site going down or getting hacked
- Agencies and freelancers that need a reliable senior WordPress developer to plug into their team
- Be sure to read through our frequently asked questions (below)
Book a Free 30-Minute Consultation
Frequently Asked Questions
Yes! Book a free 30-minute consultation call. We’ll talk through your situation and figure out the right path forward. No pressure, no pitch.
Not necessarily, but it helps. If you don’t have a brand identity yet, we can tackle that first or handle both together. Starting with brand gives the website a stronger foundation.
Every project is scoped individually, but most small business websites start at $2,000. Larger builds with custom functionality run higher. The consultation call is the right place to get an accurate estimate for your situation.
Most small business websites take two to four weeks from kickoff to launch, depending on scope and how quickly content and feedback come together on your end.
Directly with me, start to finish. There’s no account manager between us and no junior developer doing the work. You get a senior engineer on every project.
More at the start, less in the middle, more again at the end. The biggest time investment is upfront — providing content, giving feedback on designs, and approving direction. After that I handle the build, and you’re back in it for final review before launch.
Yes. I’m based in Glens Falls, NY but work remotely with clients everywhere. Most projects run entirely over video calls, email, and shared project tools.
No. I work with whatever tool the job requires. I have experience with other platforms, including Shopify, Squarespace, and Wix. I have extensive experience with WordPress and I prefer it, because it empowers businesses to own their platform and tools; and has the notoriety of being the most stable and extensive platform for good reason. Also, it power much of the web today.
Minor revisions within the first 30 days are included. Beyond that, changes are covered under a maintenance plan or billed at my standard hourly rate.
You do, completely. All files, code, and content belong to you. You’re never locked into using me for future work.
Yes. WordPress is built for that, and I’ll make sure your site is set up so you can manage content without needing a developer for routine updates. Training is included.
Of course, if you prefer to have someone to routinely maintain and provide content updates then we can discuss a maintenance package as well.
Both. Maintenance packages provide continuous monitoring, updates, and monthly support. I’m also happy to do a one-time optimization or knock out a specific problem.
Most businesses start seeing meaningful movement between three and six months. SEO compounds over time — the work you do today keeps paying off long after the work is done, unlike paid ads that stop the moment you stop paying.
Most audits finish within a few business days. Timeline scales with site complexity.